CoTheory

In 2023, I worked along side Saint Kalaro to launch CoTheory, a home and office ware brand, on platforms Instagram and Tik Tok. Using CoTheory’s key brand assets, we created and scheduled a seamless and cohesive Instagram grid with creative story concepts each week. Working with the brands internal content creators, we utilised video content across both Instagram reels and Tik Tok, building an audience that could relate to the brand.